Once again, it is Shark Week

Once again, it is Shark Week on the Discovery Channel.

For your interest, here is an interview I did a few days ago with the Oregonian on this topic:


If you’d like to see how humor can help get a message out, check out the John Oliver clip!

I have a new book coming out next year called Confessions of a Wildlife Filmmaker, which will look skeptically at what broadcasters like Discovery are airing in their zealous pursuit of ratings.

BTW, over the last few days of Shark Week, actors pretending to be scientists say three different times that humans are sharks’ “meal of choice.” This is not true. These so-called documentaries, while sporadically containing good science-based information, are more often presenting fiction as fact.